Junior Digital Marketing Associate(Abyssinia Bank Job Vacancy 2025)

Job Title:

Junior Digital Marketing Associate – Bank of Abyssinia

Location: Addis Ababa, Ethiopia
Posted on: June 2, 2025
Deadline: June 8, 2025
Job Type: Full-Time
Categories: Digital Marketing, Computer Science, Software Engineering, Electrical Engineering, Information Technology, Design

Summary:
Bank of Abyssinia is seeking a motivated and tech-savvy Junior Digital Marketing Associate to support its growing digital outreach efforts. The ideal candidate will have a strong understanding of online marketing tools, performance tracking, and digital content creation. This position offers an excellent opportunity to contribute to the bank’s digital presence and grow professionally within the marketing and communications team.

Job Description

Responsibilities:

• Support the planning and execution of digital marketing campaigns across platforms including social media, email, search engines, and display networks

• Optimize campaign performance by tracking KPIs such as click-through rates, conversions, and engagement

• Collaborate with designers and content creators to produce digital materials that align with marketing goals

• Schedule and manage posts across social media platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok

• Respond to comments and messages on social platforms to build and maintain audience engagement

• Assist in executing paid advertising campaigns and monitor ad performance

• Conduct keyword research and contribute to SEO strategies, both on-page and off-page

• Track and analyze website performance using Google Analytics and Search Console

• Support pay-per-click (PPC) advertising efforts, including bid management and ad optimization

• Generate performance reports and data-driven insights for continuous improvement

• Help plan and implement email marketing campaigns, including list segmentation and personalized messaging

• Monitor email metrics such as open rates, clicks, and conversions

• Stay updated with current trends and best practices in digital marketing

• Research competitor strategies and market developments to identify opportunities

• Perform other duties as assigned by the marketing supervisor

Job Requirements

Education:
Bachelor’s degree in Computer Science, Software Engineering, Information Systems, Electrical and Computer Engineering, Fine Arts and Design, or a related field.

Experience:
Minimum of 2 years of relevant experience in a banking or corporate digital marketing environment.

How to Apply:
Qualified applicants can submit their CV, application letter, and supporting documents through the Bank of Abyssinia’s job portal:
https://www.bankofabyssinia.com/download/download-category/vacancy/